Enabling Better Customer InteractionPosted at - 11:00 AM on Mon, Oct 01, 2012

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Enabling Better Customer Interaction
Infor's new Customer Interaction Hub enables intelligent orchestration of customer dialogues for financial services & telecommunications. 

This new release leverages the entire Infor CRM Epiphany Suite, and provides a comprehensive infrastructure to store and present all customer interactions in an organized way.

"For an organization to engage in effective dialogue with their customers, visibility of all interactions is key," said George Wright, senior vice president and general manager of CRM, Infor. "The Infor Customer Interaction Hub was developed to address the growing need for companies to relate to empowered customers; it connects, feeds, and controls enterprise-wide operational and analytical solution capability to maximize the effectiveness of current and planned interaction opportunities.  This new offering is one part of our Customer Experience Management (CXM) growth strategy."

Folksam, one of Sweden's largest insurance companies, plans to gain several benefits from the Customer Interaction Hub. "The ability to strategically manage our customer interactions in a more effective and sophisticated way is a key priority," said Per Ardehed, head of sales, service and CRM at Folksam. "Infor's willingness to partner with us to develop a specialized solution, coupled with their industry expertise, made them the clear choice to help us meet our goals. The Customer Interaction Hub provides us with reliable, instant information that generates intelligent conversation results geared toward our customer base."

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