Greenberg, known as the godfather of CRM, publishes his list yearly to showcase customer relationship management companies that are making an impact in the marketplace.
Greenberg's favorite things about Infor and the Infor10 Epiphany Enterprise suite include:
- "First, they own what I've always considered one of the Hall of Fame CRM products - the Epiphany Customer Interaction Advisor."
- They have … "a laser focus on specific verticals. In Infor's case, that was financial services, telecommunications, retail, hospitality and high tech. They focused on complex business problems in those spaces."
- Their crown jewels are in marketing - with Enterprise Marketing, Multichannel Marketing, Marketing Resource Management (via a very good partnership with Orbis Global) and their rather amazing E-mail Advisor, which at least with email marketing, provides real time offers and content optimized for discrete e-mails based on the dynamic activity of individuals."
