As data security threats grow, so must security measures. Infor Hospitality's Stewart Applbaum lays out the steps hoteliers should take to protect guest information in an AAHOA Lodging Business column headlined 'Creating a Secure Framework for Guest Data.'
"The very nature of the hospitality market makes it a particularly vulnerable target for data breaches. Hotels store thousands of credit card and contact details in critical business applications on a regular basis and for extended periods, making hotels a logical choice for those looking to obtain vast quantities of information from a single breach," Applbaum writes.
"… Rather than waiting for an incident to occur, hotels should take a proactive approach to creating a secure framework for guest data. Taking the time to identify potential areas for exposure and developing risk management plans for each can save organizations both time and money in the long run.
"… As of October 2015, American banks and credit card companies who issue chip-and-pin cards will no longer bear sole liability for fraudulent charges. … Merchants will assume much greater liability for the cost of fraud than in previous years, so it is more critical than ever before for hoteliers to improve their security."