Infor Marketing Management (IMM) suite has been recognized as a Leader among marketing applications in "The Forrester WaveTM: Cross-Channel Campaign Management, Q3 2014," written by Forrester Research.
Forrester Research finds that Leaders help customer insights (CI) professionals with their campaign management needs by supporting digital and offline channels, offering an on-premises option and focusing on the enterprise.
According to the report, "The Infor Marketing Management suite is a strong choice for CI pros who need to integrate data and coordinate offers and execution across several (five or more) channels." The report also states that "Infor's real-time content and personalization capabilities make its channel delivery capabilities stronger than others'."
Vendors were evaluated on current capabilities for campaign design, campaign execution, cross-channel integration, interaction management, optimization, analytic and reporting, and architecture. Product and corporate strategies were reviewed against marketer needs and Forrester's vision for the market, and overall market presence was considered including financial strength and installed bases.
Infor offers a comprehensive suite of marketing, sales and service applications that deliver the capabilities organizations need to drive engagement throughout the entire customer lifecycle. The IMM suite includes Marketing Resource Management, Social Marketing, Marketing Asset Management, Marketing Campaign Management, Real-Time Offer Management, Customer Interaction Management, Service and Big Data Analytics. By tightly integrating with back-office systems, Infor automates the full demand-to-supply chain, from lead to ship, by integrating marketing and sales processes with supply chain planning, sales and operations planning, and production scheduling in real time, delivering deep customer insights from data related to every customer interaction.
"Infor is committed to helping our customers transform their marketing creative and project management capabilities. We believe this Leader ranking, on top of the recent announcement of our agreement to acquire Saleslogix, further shows our trajectory to provide unparalleled service to customer insights professionals," said Grant Halloran, Infor global vice president and general manager of CRM and marketing software.