Strauss Paper Company is a leading wholesale distributor of janitorial supplies and sustainable green products serving the New York, New Jersey, and Connecticut tri-state area for more than 70 years. When Strauss Paper discovered it was facing challenges managing customer interactions and inquiries, the company decided the time had come for improved visibility into its customer base and facilitation of greater productivity from its sales teams.
Infor CRM™ is essential for Strauss Paper to help serve the needs of its customers. John Costanzo, vice president, Information Technology, Strauss Paper Company, says, "With Infor CRM, not only are we equipping our users with the latest sales and service tools, but we're also lowering our total cost of ownership and creating a more agile technology environment by hosting the application in the cloud."
Strauss Paper added Infor CRM to its existing Infor Distribution SX.e through Infor ION®. This cloud-based CRM application includes sales, customer service, marketing analytics, and reporting-allowing Infor customers to manage the full customer lifecycle in one environment.
Looking toward the future, Strauss Paper will be able to make the most of mobile, as sales employees will be able to rely on the mobile capabilities of Infor CRM "to access and edit account information, track schedules, and receive updates about customers while on the road. In combination, this functionality will help Strauss Paper to successfully grow its number of leads, thereby facilitating increased revenue for the company."
"By creating a complete view of all customer touch points, businesses like Strauss Paper can maximize the impact of each interaction to help drive sales and revenue through superior service," says Grant Halloran, global vice president and general manager, Infor Customer and Marketing Management.