"While the industry rushes to take even more decision making out of the hotels, glh is moving to put even more back in, giving autonomy to our individual hotels, and a key part of this is revenue management and clear, deep insight into the most lucrative contracts for that property," said Lynn Connon, glh head of pricing, revenue management systems and process. "Infor EzRMS is a key part of this strategy."
Infor EzRMS revenue management treats bookable hotel nights as a perishable commodity, and helps optimize revenue by forecasting and modeling demand and delivering recommendations for optimal room pricing.
Owner of the Guoman and Thistle hotel brands, glh is the London-based global hotel subsidiary of the Singapore-listed GuocoLeisure Group. The glh global owner-operator has a 10-year strategy to become the world's best-managed hospitality company, using big data to deliver the best guest-centered experience in the industry across 100 cities. Following the deployment of Infor EzRMS throughout 19 owned properties in 2012, glh has now deployed EzRMS across 10 managed properties under the Thistle brand.
Deployed via the cloud, glh will use the EzQuote, EzContract, and EzRegion modules. Future plans involve development of business intelligence analytics and granular insight into financial data.