Infor with email marketing services is now available globally from SmartFocus' cloud marketing platform. This new partnership further empowers Infor CRM customers to deliver targeted email marketing that drives revenue, loyalty, and satisfaction.
SmartFocus is a global leader in real-time, personalized marketing with a cloud marketing platform that helps thousands of marketing organizations drive millions of targeted campaigns and billions of personalized interactions each year, connecting customers via email, mobile, social, web and other channels..
The combination of Infor Enterprise Marketing Suite's proven enterprise campaign management capabilities with cloud email marketing services from SmartFocus lets marketing professionals automate and manage the daily execution of their online email campaigns. Technologies such as Infor Email Advisor allow marketers to dramatically increase success rates and deliver more dynamic and relevant offers to customers.
"Fast, scalable, and reliable email campaign execution continues to be a critical component of the digital marketing and CRM space," said George Wright, Infor senior vice president. "Our partnership with SmartFocus further extends our Infor Digital Multi-channel Marketing suite and gives our customers tremendous flexibility in how they drive email marketing, improve click-through rates, and increase market share."
"We're proud to begin this partnership with Infor, and we look forward to working with them to deliver world-class cloud marketing services to their global customer base," said Brad Wilson, chief executive officer of SmartFocus.