Infor has entered into an agreement to purchase the assets of Saleslogix, a leading provider of SaaS customer relationship management (CRM) software.
Saleslogix's CRM will become Infor CRMTM, establishing Infor's position as a leader in the cloud-based CRM market, and adding strong sales and service functionality to Infor CloudSuiteTM, the first group of industry-specific application suites available on Amazon Web Services' (AWS) cloud.
Infor plans a major investment in the product, including increased scalability, refreshed user interface with Infor's leading UX designers, and added industry-specific functionality that leverages Infor's deep expertise in industry processes.
More than 1,700 organizations worldwide rely on Saleslogix CRM for sales management, marketing, customer service and support, and reporting. Infor and Saleslogix have more than 300 mutual customers.
"CRM systems have typically tracked a small subset of customer, marketing, and sales data. Infor's industry applications have a vast repository of information on a customer's overall interactions derived from deep industry processes we automate, and we'll build in-context analytics that deliver unique customer insight," said Infor CEO Charles Phillips. "Infor can now deliver the first truly end-to-end demand to supply chain, from lead to ship, by integrating marketing and sales processes with supply chain planning, sales and operations planning, and production scheduling in real time."
Infor expects to extend CRM with industry-specific attributes and processes integrated with Infor ERP applications beginning with Infor CRM Automotive, CRM Healthcare, CRM Public Sector, and CRM Manufacturing.
Based in Scottsdale, Arizona, Saleslogix was founded in 1998 and employs approximately 105 people. In addition to Infor CRM, the company will continue to support and enhance Inforce, an Infor-developed solution built on Force.com that joins Infor's back-office ERP and financial applications with Salesforce.com through Infor ION®.