You can't win an iPad or Bose headphones at an Infor Healthcare trade-show booth. But you can win a donation to the charity of your choice.
That's a popular draw with healthcare folks.
"All booth visitors are entered into a drawing for a charitable donation," explains Tara Waldron, Infor Healthcare field marketing lead.
Infor Healthcare started offering the trade-show charity drawing in March 2014. Since then, Infor has donated $11,750 to seven charities and foundations, including:
- Inova Health System Foundation
- American Lung Association's LUNG FORCE
- Riley Hospital Children's Foundation
- SIH Foundation
- Atlanta Community Food Bank
- Fariview Foundation
"The feedback we've received about this type of giveaway has been very positive," said Steve Fanning, Infor Healthcare vice president. "So many exhibitors give away stuff, but healthcare people tend to be a caring bunch, and they really appreciate this charitable gesture."