Sports Direct, the UK's leading sports retailer, has selected Infor Orbis Marketing Resource Management (MRM) to help drive growth by delivering marketing process automation and best practices.
The application will improve the visibility and coordination of global marketing activity. It will also help manage and control communications with Sports Direct brand partners, supporting areas including digital assets, brand design, image creation, and website content.
"Efficiency and speed to market are our key concerns across all business units at Sports Direct, and the solution provided by Infor Orbis MRM systems is ideal for us to manage all aspects of our marketing mix," said Vincent Smith, Sports Direct associate director of marketing. "As a global company operating retail, wholesale, and licensing divisions, it was essential we have a management tool that would allow us visibility through all channels in all markets and offer us scalability in line with our growth plans, and we believe we have found the right partner in Infor Orbis."