Montage Hotels & Resorts is a luxury hotel and resort management company with five destinations in California, Utah, Hawaii and South Carolina.
Montage director of revenue management Andrew Broderick explains why Montage selected Infor EzRMS and how the software meets the resort chain's complex needs in a Hospitality Technology article Dec. 4 headlined "Resort Achieves Double Digit Growth with Unified Revenue Management."
Here are excerpts:
"In 2011, decision-makers at Montage recognized that a unified revenue management system was necessary to standardize and centralize planning, forecasting and the management of funds across the organization.
"Montage selected Infor EzRMS, a fully automated revenue management application developed with industry-specific forecasting and planning capabilities. … Goals for the project included deploying rate changes quickly and accurately, and placing more focus on strategy and data analysis ...
"Through its new application, Montage can now complete rate changes in a mere 45 seconds. Additionally, the company has achieved double-digit growth in incremental revenue and RevPAR due to greater visibility across a number of key revenue-impacting factors including group reservations and historic cancellation patterns.
"The new solution integrates with existing applications to reduce data silos and provides a user friendly interface.
"Now, Montage is equipped with an agile, easy-to-use system that takes into account the cause and effect of numerous contributing factors, such as open and close rates, to more accurately project results.
"Montage now benefits from significantly more accurate arrival and departure forecasts, which are essential, particularly in the winter months, as several of its locations exist in highly seasonal markets.
"By enabling clear insight into metrics and historical data, this project opened up a new way of thinking for the company that will continue to serve as the catalyst for growth and improvement for many years to come."