Infor CRM Customer Bell Canada Wins Marketing Optimization Award
Gartner and 1to1 Media Recognize Excellence in Customer Relationship Strategy
ATLANTA - Sep 15, 2008
Infor customer Bell Canada, the largest provider of telecommunications services in Canada, was recognized by Gartner, Inc. and 1to1 Media for excellence in CRM Marketing Optimization. Bell Canada, which uses Infor CRM Epiphany to drive its customer relationship program, accepted the 2008 Silver Customer Award in Marketing Optimization(1) today at the Gartner CRM Summit.
Bell Canada, which handles tens of thousands of customer calls a year, uses Infor CRM Epiphany Inbound Marketing to enhance its marketing initiatives and sell additional services at the time the customer is most receptive to the offer. The system automatically analyzes historical, personal and contextual data to provide customized offers based on previous interactions, which helps companies improve the customer experience, increase revenue and reduce customer churn.
“Bell Canada provides the most comprehensive and innovative suite of communication services to residential and business customers in Canada, and we are honored to be recognized by 1to1 Media and Gartner for our achievements,” said Peter Brugnatti, manager, CRM development and implementation, Bell Canada. “Infor CRM Epiphany Inbound Marketing helps us achieve our customer satisfaction goals and improve our response rate on new offers, through an innovative approach that takes personalization to the next level.”
“We congratulate Bell Canada on winning this award and are extremely proud to play a part in their success,” said Tony Compton, director, product marketing, CRM, Infor. “Bell Canada is a strong example of a company placing customer service at the heart of profitability and we look forward to working further with them.”
A panel of judges, including Gartner analysts, 1to1 Media and business and academic experts, reviewed all the nominations and choose Gartner & 1to1 Customer Award winners in each category.
For more information on Infor CRM Epiphany, visit www.infor.com/solutions/crm .
This award program combines and replaces 1to1 Media's 1to1 Impact Awards and Gartner's CRM Excellence Awards.
About Bell
Bell is Canada's largest communications company, providing consumers with solutions to all their communications needs, including telephone services, wireless communications, high-speed Internet, digital television and voice over IP. Bell also offers integrated information and communications technology (ICT) services to businesses and governments, and is the Virtual Chief Information Officer (VCIO) to small and medium businesses (SMBs). Bell is proud to be a Premier National Partner and the exclusive Telecommunications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is wholly owned by BCE Inc. For information on Bell's products and services, please visit www.bell.ca . For corporate information on BCE, please visit www.bce.ca .
About Infor
Infor acquires and develops functionally rich software backed by thousands of domain experts and then makes it better through continuous innovation, faster implementation options, global enablement, and flexible buying options. In a few short years, Infor has become one of the largest providers of business software in the world. For additional information, visit www.infor.com .
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(1) The identification of a Gartner Award winner is not an endorsement by Gartner of any vendor, product or service.
