NEW YORK - Mar 03, 2014
Infor, a leading provider of business application software serving more than 70,000 customers, today announced that leading paint manufacturer Crown Paints has selected Infor Demand Planning to help improve the agility of its supply chain, lower inventory and enhance responsiveness to customer demands.
Crown Paints Quote
"There have been two major shifts in our business, driven largely by our customers," explained Darryl Senior, Group Supply Chain director, Crown Paints Limited. "Firstly, they no longer wish to hold large amounts of inventory of their own, so it falls to manufacturers like Crown to be far more responsive and to collaborate with customers to meet their needs in a competitive market. Secondly, the role of marketing promotions to shape demand is now far more pronounced. Both of these mean we need to be able to forecast demand accurately and quickly, and it is this combination of trends that has led to us investing in Infor Demand Planning."
"The evolution of a comprehensive sales and operational planning strategy begins with demand forecasting excellence," explained Pieter Leijten, vice president, Supply Chain EMEA, Infor. "For a manufacturer such as Crown Paints, this means greater responsiveness to customer demands but critically, a lower level of risk as less capital is tied up in inventory, and production is far more aligned to demand. This means Crown Paints will enjoy a much stronger competitive position, quickly."
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