Infor Announces Enhanced Digital Marketing Applications

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Infor Announces Enhanced Digital Marketing Applications New Infor Epiphany Marketing Capabilities Link Social, Big Data and Interactive Channels

NEW YORK -  Aug 19, 2013

Infor, a leading provider of business application software serving more than 70,000 customers, today announced the next generation of Infor Epiphany, Digital Multi-channel Marketing Solutions, 10.0.3, at CRM Evolution 2013. Infor's next generation of market-leading interactive software, which will be released later this fall, brings together social, big data, and interactive networks, addressing both offline and online channels to optimize critical customer touch points and fully support a digital multi-channel strategy. The cloud-based version of Digital Multi-channel Marketing Solutions 10.0.3 provides users the same functionality as the on-premise version, but in a cloud environment hosted by Infor, reducing the cost of maintaining the software, speeding the deployment process and simplifying future upgrades.

A notable enhancement, Infor Digital Multi-channel Marketing Solutions 10.0.3, directly addresses the growing need to leverage rapidly expanding and ever more complex data structures. Specifically, this upgrade offers support for big data and unstructured data via a native connection to Hadoop, simplifying the ability to connect to customer profile data sources such as social and web interaction data as well as other third-party sources.  Marketers can now directly exploit Hadoop data during campaign qualification and predictive decisioning, resulting in better recommendations and ultimately smarter marketing.

"Data is useless unless it is accurately interpreted and translated into actionable insights on customers," said Paul Greenberg, president, The 56 Group. "Software that is able to quickly translate quantifiable, emotional and behavioral information in real-time is a critical component to a successful digital multi-channel marketing strategy. The scale and scope keep getting wider, and successfully harnessing this information will help brands meet the mounting needs of the modern customer."
 
In addition, the new, sleek user interface developed by Hook & Loop, Infor's in-house digital design agency, enables marketers to work how they live, and automatically displays necessary information in real-time, enabling organizations to make better decisions faster. Infor Ming.le web parts provide a centralized platform for collaboration and increased productivity and new contextual web parts will include reports on the ideal, typical and lowest-value customer for each campaign and communication as well as the most and least influential fields for predicting likelihood to accept a campaign or communication. Further, it allows marketers to have sophisticated analysis right at their fingertips and which directly relates to work they are doing at that moment to maximize the impact received from the application and minimize time spent digging for interesting data.

"We work, play and live in an online world. Understanding this, Infor continues to drive innovation in its suite of CRM applications to fulfill this need to capture intelligent digital data," said George Wright, senior vice president, CRM, Infor. "Operational decisions are becoming more reliant on data from multiple sources, such as web, social, mobile as well as traditional data centers, and our applications can take that information and make it easily digestible, supporting confident, real-time business decisions."

About Infor

Infor is fundamentally changing the way information is published and consumed in the enterprise, helping 70,000 customers in 194 countries improve operations, drive growth, and quickly adapt to changes in business demands. Infor offers deep industry-specific applications and suites, engineered for speed, and with an innovative user experience design that is simple, transparent, and elegant.  Infor provides flexible deployment options that give customers a choice to run their businesses in the cloud, on-premises, or both. To learn more about Infor, please visit www.infor.com.

Infor customers include:

  • 19 of the top 20 aerospace companies
  • 12 of the top 13 high tech companies
  • 10 of the top 10 pharmaceutical companies
  • 84 of the top 100 automotive suppliers
  • 23 of the top 50 largest US public hospitals
  • 31 of the top 50 industrial distributors
  • 26 of the top 35 global retailers
  • 5 of the top 9 brewers

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This announcement reflects the direction Infor may take with regard to the specific product(s) described herein, all of which is subject to change by Infor in its sole discretion, with or without notice to you.  This announcement is not a commitment to you in any way and you should not rely on this document or any of its content in making any decision.  Infor is not committing to develop or deliver any specified enhancement, upgrade, product or functionality, even if such is described in this announcement and even if such description is accompanied by words such as "anticipate," "believe," "expect," "intend," "may," "plan," "project," "predict," "should," "will," and/or similar expressions.  Many factors can affect Infor's product development plans and the nature, content and timing of future product releases, all of which remain in the sole discretion of Infor.  This announcement, in whole or in part, may not be incorporated into any contractual agreement with Infor or its subsidiaries or affiliates.  Infor expressly disclaims any liability with respect to this announcement.

Press contacts

Media contacts - Americas

Dan Barnhardt
U.S.A. and Canada
Phone:+1 646 336 1731
Email:dan.barnhardt@infor.com

Claudia Vazquez
Latin America
Phone:+54 11 4010 8079
Email:claudia.vazquez@infor.com

Media contacts - Europe, Middle East and Africa

Richard Moore
United Kingdom, Southern Europe,
Middle East and Africa
Phone:+44 121 615 8189
Email:richard.moore@infor.com

Tanja Hossfeld
Central, Northern and Eastern Europe
Phone:+49 172 7481 111
Email:tanja.hossfeld@infor.com

Media contacts - Asia Pacific and Japan 

Phyllis Tan
Phone:+65 9799 9133
Email:phyllis.tan@infor.com

Industry analyst contact

Sharon Sulc
Phone:+1 614 537 6634
Email:sharon.sulc@infor.com



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