NEW YORK - Feb 10, 2015
Infor, a leading provider of business application software serving more than 73,000 customers, today announced that the company was recognized as a Leader for its Infor Marketing Resource Management (MRM) solution in the 2015 Magic Quadrant for Marketing Resource Management (MRM) Gartner.1 The report evaluates vendors based on completeness of vision and ability to execute against key marketing resource management criteria such as innovation, market understanding, vertical/industry strategy and overall product strategy, among others. This is the fourth consecutive year Infor has been positioned in the Leaders quadrant.
According to Gartner, "Leaders in the MRM market demonstrate exemplary performance. They deliver breadth and depth of integrated MRM functionality on large, enterprise-wide and global implementations that extend MRM across the marketing organization. Leaders successfully articulate business propositions that resonate with buyers."
"It's no surprise that marketing environments are more complex than ever before, and successfully overseeing of all the daily happenings, communications, events, budgets, and resources can be challenging, costly and time-consuming," said Grant Halloran, global vice president and general manager, Infor Customer and Marketing Management. "Infor is focused on creating experiences users love, and this is a strength for us in MRM that we plan to keep investing in. We've been listed as a Leader for four years running now by Gartner, and we feel it's because we know what our customers need to be successful, and are continuously developing the right tools to stay ahead of industry demands."
Infor MRM helps enable marketers to better capture marketing plans, track activities, manage collaborative production, control budgets and finances, localize print materials and manage digital brand assets. In addition, the application delivers a streamlined user interfaces that leads to higher user adoption rates.
1 Gartner Magic Quadrant for Marketing Resource Management, Kimberly Collins, February 2, 2015
About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Infor is fundamentally changing the way information is published and consumed in the enterprise, helping 73,000 customers in more than 200 countries and territories improve operations, drive growth, and quickly adapt to changes in business demands. Infor offers deep industry-specific applications and suites, engineered for speed, and with an innovative user experience design that is simple, transparent, and elegant. Infor provides flexible deployment options that give customers a choice to run their businesses in the cloud, on-premises, or both. To learn more about Infor, please visit www.infor.com.
Infor customers include:
- 19 of the top 20 aerospace companies
- 10 of the top 10 high tech companies
- 10 of the top 10 pharmaceutical companies
- 22 of the 25 largest US healthcare delivery networks
- 16 of the 20 largest US cities
- 20 of the top 20 automotive suppliers
- 17 of the top 20 industrial distributors
- 16 of the top 20 global retailers
- 4 of the top 5 brewers
- 21 of the top 30 global banks
- 6 of the top 10 global luxury brands