ATLANTA - Nov 02, 2011
Infor, a leading provider of business software and services serving more than 70,000 customers, today announced a partnership with Orbis Global, a leading provider of Marketing Resource Management (MRM) solutions. The strategic partnership will enable Infor to integrate Infor10 CRM Enterprise (Epiphany) with Orbis's MRM software to offer global marketers a holistic, closed-loop CRM solution that blends marketing, sales and service for more effective management of the marketing lifecycle.
"Marketing is undergoing a massive and rapid paradigm change. An explosion in channels has exponentially increased the complexity of managing a marketing department efficiently and effectively. Orchestrating thousands of marketing activities, processes, content creations, and the associated financial investments is a monumental challenge," said Grant Halloran, CEO of Orbis Global. "This exciting partnership will enable the marketer to gain competitive advantage by combining upstream process efficiency delivered by Orbis MRM with the downstream marketing effectiveness generated by the Infor10 CRM suite."
"By creating a closed-loop CRM solution that bundles marketing, sales and service, we put the right tools to plan, execute and monitor multi-channel marketing campaigns at your fingertips across every point of contact with customers," said Jackie Palmer, senior product manager, Infor. "Leveraging the best-in-class MRM functionality from Orbis Global, Infor10 CRM Enterprise will become an even more efficient marketing solution that enables fast and informed decision making across all programs and channels."
Orbis Global is one of the world's leading Marketing Resource Management (MRM) software businesses with thousands of marketers in businesses of all sizes using Orbis MRM in over 50 countries. Orbis operates from offices in the United States, the United Kingdom, Australia, and Singapore. For more information, visit www.orbisglobal.com.
Infor is a leading provider of business software and services, helping more than 70,000 customers in 164 countries improve operations and drive growth. To learn more about Infor, please visit www.infor.com.
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