Infor and SmartFocus Announce Partnership

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New Offering Enables Smarter Email Marketing to Infor CRM Customers Globally

NEW YORK -  Jan 28, 2014

Infor, a leading provider of enterprise business application software serving more than 70,000 customers, and SmartFocus, a global leader in real-time, personalized marketing, today announced the global availability of Infor Epiphany with email marketing services from SmartFocus' cloud marketing platform. This new partnership further empowers Infor's customers to deliver targeted email marketing that drives revenue, loyalty, and satisfaction.

"Marketers need to deliver real-time personalized messages across their online channels at every stage of the customer lifecycle," said Brad Wilson, chief executive officer of SmartFocus. "We're proud to begin this partnership with Infor, and we look forward to working with them to deliver world-class cloud marketing services to their global customer base."

The combination of Infor Epiphany's proven enterprise campaign management capabilities with cloud email marketing services from SmartFocus enables marketing professionals to automate and manage the daily execution of their online email campaigns. Technologies such as Infor Epiphany Email Advisor allow marketers to dramatically increase success rates and deliver more dynamic and relevant offers to customers in real-time.

"Fast, scalable, and reliable email campaign execution continues to be a critical component of the digital marketing and CRM space," said George Wright, senior vice president, Infor.  "Our partnership with SmartFocus further extends our Infor Digital Multi-channel Marketing suite and gives our customers tremendous flexibility in how they drive email marketing, improve click-through rates, and increase market share."

About SmartFocus

SmartFocus delivers real-time, personalised marketing that drives revenue, loyalty and satisfaction. Our cloud marketing platform helps thousands of marketing organisations drive millions of targeted campaigns and billions of personalized interactions each year, connecting customers via email, mobile, social, web and other channels. For more than a decade, our focus on scalability, reliability, and security has made SmartFocus one of the leading cloud marketing providers worldwide. For more information, please visit us at: www.smartfocus.com.

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About Infor

Infor is fundamentally changing the way information is published and consumed in the enterprise, helping 70,000 customers in more than 200 countries and territories improve operations, drive growth, and quickly adapt to changes in business demands. Infor offers deep industry-specific applications and suites, engineered for speed, and with an innovative user experience design that is simple, transparent, and elegant. Infor provides flexible deployment options that give customers a choice to run their businesses in the cloud, on-premises, or both. To learn more about Infor, please visit www.infor.com.

Infor customers include:

  • 19 of the top 20 aerospace companies
  • 12 of the top 13 high tech companies
  • 10 of the top 10 pharmaceutical companies
  • 21 of the 25 largest US health delivery networks
  • 16 of the 20 largest US cities
  • 84 of the top 100 automotive suppliers
  • 31 of the top 50 industrial distributors
  • 5 of the top 9 brewers

Press contacts

Media contacts - Americas

Dan Barnhardt
U.S.A. and Canada
Phone:+1 646 336 1731
Email:dan.barnhardt@infor.com

Claudia Vazquez
Latin America
Phone:+54 11 4010 8079
Email:claudia.vazquez@infor.com

Media contacts - Europe, Middle East and Africa

Richard Moore
United Kingdom, Southern Europe,
Middle East and Africa
Phone:+44 121 615 8189
Email:richard.moore@infor.com

Tanja Hossfeld
Central, Northern and Eastern Europe
Phone:+49 172 7481 111
Email:tanja.hossfeld@infor.com

Media contacts - Asia Pacific and Japan 

Phyllis Tan
Phone:+65 9799 9133
Email:phyllis.tan@infor.com

Industry analyst contact

Sharon Sulc
Phone:+1 614 537 6634
Email:sharon.sulc@infor.com



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