NEW YORK - Feb 26, 2014
Infor, a leading provider of business application software serving more than 70,000 customers, today announced that Sports Direct, the UK's leading sports retailer, has selected Infor Orbis Marketing Resource Management (MRM) to improve the visibility and coordination of global marketing activity. The application will help drive growth and improve productivity by automating marketing processes across the Sports Direct business. Infor Orbis MRM will also help manage and control communications with Sports Direct brand partners, supporting areas including digital assets, brand design, image creation and website content.
Sports Direct Quote
"Efficiency and speed to market are our key concerns across all business units at Sports Direct, and the solution provided by Infor Orbis MRM systems is ideal for us to manage all aspects of our marketing mix," said Vincent Smith, associate director, Marketing, Sports Direct. "As a global company operating retail, wholesale and licensing divisions, it was essential we have a management tool which would allow us visibility through all channels in all markets and offer us scalability in line with our growth plans, and we believe we have found the right partner in Infor Orbis."
"Sports retail is one of the most competitive areas of business in the UK," said George Wright, senior vice president and general manager, CRM, Infor. "Marketing is a vital tool to maintain competitive advantage and drive growth. However, in managing the development of creative material and workflow to approvals, financials and analytics, there are thousands of interdependent processes to manage. The Infor Orbis MRM system that handles all these processes must be easy to use, fast to deploy and most of all, it must deliver results. In adopting such a system there are many tangible benefits - faster time to market, improved compliance, better visibility and retention of information and greater staff productivity."
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