Abstract

Tackling the Cross-Channel Challenge in Retail, 1to1 Media/Peppers & Rogers Group, 2010 How to turn multichannel challenges in retail into profitable opportunities at every touchpoint. In this 1to1 Executive Dialogue, Don Peppers, founding partner of Peppers & Rogers Group, and Tony Compton, director of solutions marketing at Infor, address the multichannel challenges retailers face as well as the opportunities they can capture by developing a better understanding of consumers at every point in the retail ecosystem.

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Analyst report - Tackling the Cross Channel Challenge in Retail

Abstract