Abstract

Cutting Edge Customer Loyalty: Retail Best Practices for Acquiring, Retaining, and Re-engaging Customers, Sahir Anand and Chris Cunnane, Aberdeen Research, March 2009 Between January and March 2009, Aberdeen surveyed 165 retailers to present key customer loyalty attributes in the retail sector. This report will detail ways to align tools and business processes for creating customer relationships that enhance a retailer’s capability for sustained differentiation, margin, and cost containment during recessionary economic times.

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Research report – Cutting Edge Customer Loyalty: Retail Best Practices

Abstract