Research report - Next Generation Customer Focus Executive Summary

Abstract

This Manufacturing Performance Institute (MPI) report is based on the The Next Generation Manufacturing Study (NGM). It sought to assess manufacturers’ awareness of NGM strategies, progress in implementing best practices to support NGM strategies, and success in achieving NGM operational and financial performances. “Next Generation Customer Focus” highlights how many consumer products manufacturers must rethink their CRM strategies and apply best practices and systems that will enable them to more effectively identify and satisfy customer demand, not only today but tomorrow and in years to come.

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