Abstract

The economic downturn came quickly to the entertainment sector, and its effects have been widespread and significant. While this shift in consumer spending clearly presents its challenges, those entertainment companies that can improve their ability to target customers, understand individual desires, and market offerings across multiple touch points will be well-positioned to reap considerable rewards. Read this paper to learn how leading entertainment companies are employing customer relationship management (CRM) solutions and finding that they can adapt to new constraints in consumer spending and emerge from the recession with a loyal base of high yield customers.

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White paper - The fight for disposable consumer dollars: entertainment companies confront the new frugality

Abstract