Abstract

The media landscape covers everything from television stations to book publishers, newspapers to data aggregators, and online content providers to movie studios. While these individual business models vary, most media companies generally rely on revenues from advertising sales, consumer sales, or some combination thereof. As a result, these businesses can be doubly vulnerable to the effects of a recession. Read this paper to learn how the right customer relationship management (CRM) solution can help increase opportunities to re-engage lapsed subscribers, gain new customers, and attract loyal, high-value advertisers.

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White paper - Twin tempests: how media companies can battle an ad recession and consumer cutbacks

Abstract