Having access to information in real time is a critical business imperative. But few businesses know what real time truly means, let alone know how to handle real-time marketing. In this recording, you learned from our guest, Forrester Research, why businesses must prepare for real-time marketing, what different approaches they can take, and how to lay out a plan to approach real-time marketing.
You were also able to hear how Infor CRM (Epiphany) provides tools to achieve real-time marketing. With Infor CRM (Epiphany) Interaction Advisor, you are able to every customer interaction with:
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