Why do some manufacturers prosper-even during tumultuous times-while others struggle? In Next Generation Customer Focus, John Brandt, CEO of the MPI Group and co-director of the ground-breaking Next Generation Manufacturing Study, will highlight how leading consumer products manufacturers are rethinking their CRM strategies and applying best practices and systems that enable them to more effectively identify and satisfy customer demand-not only today, but in years to come. Topics include:
One of the country's fastest-growing research firms, The MPI Group serves leaders with research, advice, and performance-targeted solutions that provide a competitive advantage in today's fierce marketplace. MPI recently surveyed more than 2,500 manufacturers representing virtually every industry regarding the strategies needed for success in 2015 and beyond. The results establish a "scorecard" for US manufacturers as well as world-class performance benchmarks toward which individual firms can strive.
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