Convergence is altering the telecom landscape. New technologies, new market entrants, and customers who want "more, better, faster, cheaper" are pushing those changes at near break-neck speed. Success today depends on understanding your customers and delivering communications, products, and services that best meet their needs while increasing their value.
In this 1to1 Media webinar on-demand, industry thought leaders Don Peppers, founding partner, Peppers & Rogers Group, and Owen Sonnenschein, telecommunications industry expert, Infor CRM Epiphany, discuss the need for telecoms to define customer groups based on needs, value, and behavior in order to improve retention, cross-sell, and upsell. They also explain how to use customer insight to deliver a consistent customer experience and build strong customer trust.
Attendees of this on-demand webinar will learn how to:
Find out how your company can gain and retain a competitive advantage at every point in the customer lifecycle.
Please complete the form below to access the recorded webcast.