To go places as a travel and leisure business, you need a customer relationship management (CRM) solution that will help you handle dramatic demand shifts, emerging new channels, and low-cost competition.  A generic CRM solution won't do.

With Infor CRM Epiphany for Travel and Leisure, you'll have access to capabilities designed with the travel and leisure industry in mind, so you can:

• Increase customer loyalty.
• Build brand preferences for your services.
• Maximize revenue.
• Improve service quality and efficiency.
• Capture and close more sales opportunities.

Infor CRM Epiphany for Travel and Leisure will help you better understand customer history and buying patterns, make optimal sales suggestions, and increase net income without replacing IT systems. It helps you:    

• Improve customer understanding—Use analytics, processes, and tools to better understand players, guests and other customers.
• Create targeted campaigns consistently across channels—Use advanced segmentation and personalization capabilities to develop and deliver targeted, multichannel marketing campaigns that align with individual customer needs and preferences. Synchronize cross sell and retention programs in environments with multiple touch points.  
• Analyze campaign effectiveness—Track the results of each interaction and use the information to continually improve campaign effectiveness.
• Increase cross sell and up sell—Determine the optimal offer for driving incremental revenue and improving customer retention by analyzing all available information.
• Provide world—class customer service-Use sophisticated contact management and real-time analytics to drive personalized offers, improve response times, and ensure consistent treatment of customers.

The result: Your customers are happier and more loyal; your business is more successful.