Marketing

Customers increasingly want to interact with your company when it’s convenient for them, not you. This may require a major shift from the way you currently market products and services. But this challenge can be overcome when you’re able to use real-time customer information from across the enterprise to present offers at the moment customer attention is at its highest.

Infor’s CRM Epiphany marketing software helps companies like yours:

• Make intelligent customer decisions in real time
• Determine the optimal message for every customer
• Synchronize marketing campaigns across inbound and outbound channels
• Create stronger, more valuable customer relationships
• Improve cross-sell/up-sell rates and customer loyalty

Infor combines the key CRM software marketers need—powerful analytics, best-of-breed campaign management, real-time interaction optimization, and scalable database management. Three key components help you improve profitability by retaining customers and increasing lifetime customer value:

Interaction Advisor—creates real-time customer profiles based on historical, personal, and contextual data and then applies a unique combination of real-time analytics and business rules to identify the highest-impact offers at the moment of interaction.
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Outbound Marketing—provides an integrated database marketing solution for planning, executing, and monitoring permission- and event-based campaigns across all touch points. Integrated OLAP and predictive analytics enable you to evaluate customer information for profiling, forecasting, segmentation, and other purposes.
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Marketing Resource Management—delivers visibility into marketing activities so you can stay focused on strategy. Capabilities include budgeting, project/task management, workflow management, approvals, central calendar, and version control.
Download the Product Brochure.