Your most valuable guests may be the ones repeatedly paying the highest room rates or they may be the people spending the most time at your spa, golf club, casino, or restaurant. This knowledge—gained using our customer relationship management (CRM) and performance management (PM) software—helps you determine the profile and business footprint of your guests so you can market to them directly and service them more successfully than your competitors.
Our CRM software maintains a comprehensive centralized customer profile that your enterprise-wide properties and central reservation facilities can access to help staff provide superior guest service. A central profile tool ensures that accurate and complete information about guests, companies, and travel agents is made available across your hotel or resort in order to increase customer loyalty, competitiveness, and bottom-line results. The software also includes campaign management, email marketing, guest preferences, and sales force automation modules.
Our PM software delivers powerful strategic analysis to transform raw data into cohesive business intelligence that your hotel company can use to better serve and retain guests. The software consolidates and correlates disjointed data in hierarchically organized formats, allowing analysis from a micro to macro perspective. Hospitality industry key performance indicators (KPIs) help measure business performance. You can analyze data through various perspectives to drill down and across the data and extract the information necessary to make well-informed decisions. This umbrella of sophisticated PM strategic analysis and planning tools helps you leverage your technology investments and improve business performance.
