What it does

Previously, sophisticated marketing operations relied on antiquated software that was expensive and hard to manage, inhibiting them from accessing an accurate picture of campaigns and information when they needed it. Inforce Marketing breaks down these barriers and boosts collaboration by combining real-time information from multiple sources through the Salesforce interface, providing fast, effective results, while keeping costs in check.

In addition, Inforce Marketing delivers:

• More efficient planning—Provides complete visibility over leads, costs, results, and revenues so that marketers can focus on revenue objectives and ensure successful, cost-effective outcomes. Marketers can identify lead generation requirements at each level of planning.
• Strengthened multi-channel campaign management—Automatically executes a campaign and handles follow up, freeing marketers from constantly having to check on progress and follow up manually. It supports multi-channel campaigns that can include email, direct mail, social media and telemarketing.
• Clear visibility into lead optimization—Assesses leads for quality once they enter Salesforce, estimates how closely a lead fits the company’s ideal lead profile, and re-optimizes the lead follow-up prioritization on the fly.
• Advanced analytics and reporting Helps marketers plan, manage, and monitor revenue objectives and KPIs across each stage of the revenue cycle through trend analysis tools that help pinpoint issues and identify areas for improvement.