Competition for customers' attention and action has never been greater. More than ever, you need a sophisticated solution with an advanced decision engine that helps you react quickly, intelligently, and personally to every customer interaction. You'll improve the response you get to the offers that you make, increase sales, and improve customer loyalty…all with Infor Epiphany Interaction Advisor.
Infor Epiphany Interaction Advisor is an intelligent assistant that helps you predict your customers' future preferences and behavior based on their real-time activity and past responses. By tracking and evaluating every interaction you have with each customer, you'll:
Infor Epiphany Interaction Advisor combines historical, personal, and contextual information, as well as real-time analytics capabilities and business rules to help customer-facing channels present the most attractive offers.
Infor Epiphany Interaction Advisor makes customer interactions more productive and helps you optimize cross-sell revenue and improve customer retention. It includes:
Because every customer interaction is an opportunity to gain insights for later use, Infor Epiphany Interaction Advisor tracks each interaction in specific ways that allow the application to adapt offers over time.
Unlike other CRM systems, Infor Epiphany Interaction Advisor uniquely offers:
Customer profiling and targeting—Uses individual customer data to increase the relevance and impact of your inbound marketing.
Self-leaning analytics—Scores a customer's likelihood of accepting an offer, and continuously learns and improves by recording response data.
Flexible combination of rules, analytics, and arbitration—Selects the best offer that fits your business goals.
Multi-channel offer execution—Deploys offers to any inbound customer interaction channel.
Closed loop monitoring and analysis—Delivers closed-loop reporting that tracks and measures inbound marketing effectiveness.
Collaboration across divisions—Includes tools that allow marketers to collaborate across divisions and departments.
Real-time performance—Makes decisions in real-time as the customer interaction is occurring.