Infor Marketing Resource Management

Marketing environments are more complex than ever before, and keeping a firm grasp of all your activities, events, communications, expenditures, and resources can be challenging and time-consuming. Increasingly, companies are adopting technologies to help them automate marketing to improve their operational efficiency.


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What it is

Whatever the size of your company or complexity of your marketing department, you'll benefit from Infor Marketing Resource Management. Affordable, easy-to-adopt, and easy-to-use, Marketing Resource Management:

  • Captures marketing plans
  • Tracks activities
  • Manages collaborative production
  • Controls budgets and finances
  • Localizes print materials
  • Manages digital brand assets

You'll get:

  • Software that's positioned as a "leader" in the Gartner® 2014 MRM Magic Quadrant for Marketing Resource Management for three consecutive years.
  • A modern, streamlined user interface that makes users feel right at home, leading to a higher user adoption rate.

What it does

Infor MRM helps you to:

  • Manage your marketing development lifecycle to generate more output, faster, at a lower cost and with fewer errors.
  • Ensure that your creative assets are always up-to-date and easily accessible across your organization.

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Infor Marketing Resource Management Value Realization Services  

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Infor Marketing Resource Management  

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Infor MRM Marketing Analytics  

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Marketing analytics handbook: Marketing ROI for the mobile workforce  

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Multi-channel marketing  

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Customer profile More

Blanchard Machinery  

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Specialized by industry.
Engineered for speed.
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