In hospitality, your success rests on the quality of your service. Just meeting your customers’ expectations in this tough, 24x7 business is not enough. You must exceed their expectations because—if you don’t—your competitors will. This puts pressure on you to constantly introduce innovative new services. And to meet those challenges you need a reliable, world-class solution provider who understands your business and competitive environment.
Infor CRM for Hospitality enables hotels, resorts, and casinos to strengthen their customer relationships in the face of dynamic industry changes like emerging new competing channels and the demand shifts caused by predictable fluctuations and unpredictable events. The solution includes analytics capabilities and processes that make it easy to understand guest behavior and then make optimal sales suggestions. It also helps increase net income by integrating new CRM capabilities without requiring a major system replacement.
We’ve seen a four to five percent gain in our licensees' revenue that can be directly attributed to the improvements in marketing enabled by Infor CRM Epiphany Outbound Marketing.
Patrick Siconolfi, Manager
CRM Solutions, Cryptologic.
Infor’s CRM software system delivers a loyalty solution that allows you to create and leverage a single view of customer interactions across business units. The solution works seamlessly with existing front- and back-end systems so you can leverage your technology investment now. Components include:
Marketing—inbound and outbound marketing capabilities that streamline the campaign process and create real-time customer profiles that can be analyzed to identify high-impact offers at the time of interaction.
Sales—sales force automation and opportunity management capabilities that facilitate customer conversations by driving intelligence into every customer interaction.
Service—personalized contact center capabilities that give customer service representatives a unified view of customers across all existing systems and empower them to deliver higher-quality services. Sophisticated, real-time analytics drive personalized, customer-focused processes and offers, turning customer interactions into revenue opportunities.
Infor CRM Epiphany Inbound Marketing
Infor CRM Epiphany Outbound Marketing
Aberdeen Report - Creating a Customer-Centric Marketing Organization
Whitepaper - Continuous Customer Dialogues
Forrester Report - How Technology Enables Inbound Marketing
Infor CRM Epiphany for Hospitality
Whitepaper - Seamless Customer Conversations
Sales Related Questions?