Infor CRM Epiphany (Customer Relationship Management) > Marketing

Increase customer interactions and build loyalty.

You aspire to the ultimate in customer-driven marketing-present compelling, actionable offers to customers at exactly the right time, at exactly the right price. Making your offers both compelling and convenient to prospective customers isn't easy.

Infor CRM Epiphany Marketing can get your marketing programs on track, so you:

• Make intelligent customer decisions in real-time.
• Determine the optimal message for every customer.
• Synchronize marketing campaigns across inbound and outbound channels.
• Create stronger, more valuable customer relationships.
• Improve your cross-sell and up-sell rates.
• Improve customer loyalty.

With Infor CRM Epiphany Marketing, you get powerful analytics, best-of-breed campaign management, real-time interaction optimization, and scalable database management. The solution gives you:

• Interaction Advisor—Create real-time customer profiles based on historical, personal, and contextual data and then use real-time analysis and business rules to identify the highest-impact offer during an inbound interaction.
• Outbound Marketing—Plan, execute, and monitor permission- and event-based campaigns across all touch points. Evaluate customer information for profiling, forecasting, segmentation, and other purposes using integrated analytics capabilities.
• E-Mail Advisor—Send intelligently-determined, personalized email content and see measurable lift over static or rules-driven dynamic content.

The result: You implement high-impact customer-driven marketing campaigns that get results.