The power of Infor Customer and Marketing Management

Customer and Marketing Management provide organizations with a complete view of their customers at every stage in the marketing and sales cycle. Using CRM and Marketing Management solutions together helps align the sales and marketing departments, leading to better real-time information sharing, shared strategy, and more effective marketing and sales campaigns.

Customer and Marketing Management help build solid, long-term relationships with customers. Organizations gain insight from customer feedback and sales analytics in order to fine-tune messaging and create more focused marketing campaigns. Real-time offer management and campaign management help create a consistent customer experience across all platforms, ensuring greater customer and brand loyalty.

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From tracking prospect calls and meetings, to updating sales forecasts, Infor CRM makes connecting with your customers easy, engaging, and affordable - both in the office and in the field.

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Specialized by industry

Infor Customer and Marketing Management solutions meets the distinct needs of a range of industries, including:

Distribution
Improve the conversation between suppliers, distributors, and customers through social technologies and customer relationship management (CRM).

Financial services
Provide transparency and manage campaigns more effectively with localized and targeted content.

Hospitality and gaming
Acquire, develop, and retain the best guests via personalized communications.

Retail
Spot emerging trends across social networks and make the most of every instance customers interact with your brand.

Telecom
Gain valuable customer insights to improve retention and cross-sell while delivering a consistent experience.

High tech
Raise brand awareness and improve relationships with distributors as well as consumers.

Manufacturing
Manage and grow customer contacts by identifying needs, automating orders, and generating targeted marketing programs.

The Infor Customer and Marketing Management advantage

Infor Customer and Marketing Management solutions can help you with:

  • Real-time Offer Management—Reach your customers with the right offer and the right time.
  • Social Marketing—Expand the reach and visibility of your content marketing strategy.
  • Campaign Management—Create and execute campaigns in 50% less time.
  • Reporting and Analytics—Visibility into your sales activites, service and support calls and more.
  • Customer Experience Management—Link Infor ERP systems and data to the front-end lead management in Salesforce.
  • Mobility—superior mobile and tabelet support so your users stay productive on the go.
  • Industry-leading Integration—Integrate with front-office and back-office applications, such as ERP, to establish a holistic view of each customer.

Best-in-class solutions


Customer Relationship Management

Infor CRM (formerly Saleslogix)
Infor CRM is a cloud-based CRM application that includes sales, customer service, marketing analytics and reporting. This breadth allows you to manage the full customer lifecycle in one environment, access relevant ERP data to help win customers, manage future sales opportunities, and deliver exceptional customer service.

Inforce and IBC
Inforce links your Infor ERP system and data to Salesforce and ICB connects Infor ERP to Microsoft Dynamics.

Marketing Management

Infor Epiphany
Enable CRM, CXM, and social CRM across the enterprise. Leverage the power of customer data across all of your disparate source systems and be equipped to flawlessly execute customer experience and communications strategies through an integrated suite of user-friendly, enterprise capable, IT-endorsed tools.

Infor Marketing Resource Management (MRM)
Plan, execute and monitor multi-channel marketing campaigns with Infor MRM. This crucial operations tool provides digital asset management, resource management, project management, budget and cost tracking, creative approval processing, capacity planning, and analytics. Enhance marketing lifecycle management to help marketing, sales, and service make faster, more effective decisions.

eCommerce

Infor e-Commerce
Reduce the cost of order administration, increase exposure to a wider audience, and get to market quicker. With Infor e-Commerce, you'll be able to better meet your customers' needs and enhance your company branding and market presence. You can interface e-Commerce with Infor ERP and with external systems, giving you the highest degree of flexibility and configurability at the lowest cost.

Rhythm
Driven by industry-leading beautiful commerce solutions with Rhythm's state-of-the-art e-commerce suite.



Success stories


VV-Auto

VV-Auto drives campaign success with Infor Epiphany.



Big River Communications

Big River Communications improves productivity with
Infor CRM.


Infor Customer and Marketing Management customers

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Many of the world's leading companies trust Infor -Customer and Marketing Management to improve their business.

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Epiphany Product Demo  

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