Helping dealers configure, quote, and sell highly customizable boats with greater speed, accuracy, and confidence
For more than 60 years, Godfrey Marine has built highly customizable pontoon and deck boats. As product complexity grew, its custom-built, in-house quoting system struggled to connect dealers with its Infor™ SyteLine enterprise resource planning (ERP) environment, creating challenges for efficiently configuring products, generating accurate quotes, and processing orders. To help dealers confidently configure, quote, and sell while maintaining order accuracy, Godfrey Marine turned to Infor Configure Price Quote (CPQ). With Infor CPQ, Godfrey Marine has transformed the dealer experience by:
- Helping dealers accurately configure highly customized boats with no product conflicts
- Simplifying the sales process so dealers can focus on customers instead of becoming product experts
- Accelerating the introduction of new product lines while creating a foundation for future innovations, including photorealistic visualization and artificial intelligence (AI) capabilities
“Having that single solution to bridge both pillars really made our world better. New dealers coming into the Godfrey brand ... really enjoy the fact that the CPQ guided decision process makes it such that they don’t have to be content experts, they can concentrate on the selling process.”
“When we make changes and innovate every year ... refreshing new product lines and coming out with new series of boats, having that basis to be able to quickly adapt and change and provide those to our dealers allows us to stay ahead of the competition.”
John Wiley
Director of IT
Godfrey Marine
Watch the video to see why Godfrey Marine replaced its custom-built approach with Infor CPQ to support growth and innovation.
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