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Attend the Industry Week webinar Wednesday, April 12, at 11 am EDT

April 10, 2017
“Successful innovation: Idea or execution? Which matters most?”

Speeding New Product Introductions (NPI) to meet customer expectations

“Successful innovation: Idea or execution? Which matters most?”

Attend the Industry Week webinar Wednesday, April 12, at 11 am EDT.


Manufacturers in all industries are facing increased pressure to speed the rate of product launches and deliver offerings that are innovative, top-performance, service-centric, or highly personalized. Building and turning on an Innovation engine is no easy task. Fortunately, software can make this evolution easier.

How did we get here?

Veterans in the manufacturing industry may remember a time when only the manufacturers of consumer goods had to worry about brand equity and continually keeping pace with seasonal designs and changing preferences. Those days are long gone. Even the term “B2B” is now considered antiquated by those who argue every industry now must now adopt a “direct to consumer” mentality.

This evolution places new pressures on manufacturers, whether they are in the food and beverage or industrial machinery industry, to dazzle customers with attentive service, a pleasurable buying experience, and rapid releases of new products. A steady stream of new innovative features and added-value is the new normal.

Welcome to the new era Even makers of industrial elements, like pumps and compressors, are now feeling the pressure to continually refine and boost performance of their standard offerings. Annual product launches, once the standard in many industries, will hardly satisfy buyers who have become accustomed to online searches, social media reviews, the ability to compare features side by side, and even portals which allow the customer to personalize products, add warranties and service contracts, and track the order through production and shipping stages.

This means manufacturers, in all industries, must step up their abilities to design and introduce new products, streamlining engineering and testing phases, and condensing processes. The product launch cycle for complex machinery and equipment, for example, requires establishing pricing models, securing suppliers, retooling, training the workforce on changes, educating channel partners, and updating aftermarket service contracts, and stocking new inventories of consumables and replacement parts.

The Food and Beverage Industry, subject to strict regulations, testing, and labeling requirements, also has a lengthy release cycle which is difficult to compress. Critical steps cannot be skipped or hurried, making proper management of the product lifecycle extremely important. This is where Product Lifecycle Solutions (PLM) come into play. They help the manufacturer plan and track the steps, streamlining communication and shared team tasks.

Innovation starts with a spark No matter the product and the specifics prerequisites to a launch, product innovation always begins with a spark of imagination. New ideas can come from anywhere, anyone, and at any time. Manufacturers which are considered highly innovative, typically have a company culture which stresses creative thinking, accepts risks, and rewards individuals who are willing to go out on a limb and explore new concepts.

Taking an idea and nurturing it through execution can be a complex process, requiring careful orchestration of many processes and people. When it comes to innovative ideas in software technology, the deployment is just as critical as the basic concept. Without careful execution, even the most creative ideas will just sputter and slowly fade away into vague, non-conclusive results.

Panel of experts and the “Great Debate on Innovation” Join us April 12 at 11 am EDT to hear a panel of experts debate who has the most important role in innovation. Representatives from academia, solution development, and the manufacturing shop floor will each bring their unique view on innovation. Neil Gatenby, Business Architect, Enterprise Services, Thales Australia, will be among the speakers. Thales is a global manufacturer of materials for the A&D industry with highly innovative products. Neil will share the story of Thales’ move to the cloud, a phased approach to launching disruptive technologies, and the value of agile ERP solutions. You don’t want to miss this fascinating perspective.


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