Brand convergence is the new black
The dish on what's trending at Rent the Runway
In this jam-packed episode of Reinventing Retail, Sr. Director of Engineering for Rent the Runway Hampton Catlin asks, "Why do you own your clothes?" As one of the earliest and most popular fashion retailers that went all-in on digital, Rent the Runway is a prime case study for personalization at scale, overcoming the challenges of digital commerce for fashion, highly targeted assortments using the power of data science and analytics, and the convergence of brick-and-mortar and online experiences. Listen now for a sneak peek into their strategy for the future of retail.