Go big by going small | How food and beverage companies can succeed in the microvertical space
November 28, 2016
Follow the shopping carts
Shoppers are moving their carts away from the big food brands and toward niche brands and specialized, fresher products. You can see it in the financials as well. The top US food and beverage companies have lost about $18 billion in market share since 2009, reports Fortune.
In this period of change, companies are differentiating themselves by focusing on specific niche, microvertical markets. But, developing a microvertical or niche business means taking on a range of new challenges. You must learn new skills, develop new and unique products, and rely on smaller production runs to produce higher margins.
Click here to read about how to handle the new challenges, and learn more about how “You can only go big by going small”