Has personalization gone too far?
The data tracking "creep factor" that may be holding retailers back
Making the most of customer data can be a difficult proposition. Not only are retailers reluctant to change the ways they use customer data, but many consumers themselves have demonstrated an aversion to any kind of technology that clearly monitors their purchasing activity—even if the purpose of such tracking is to improve the shopping experience. In this episode of Reinventing Retail, we're joined by Forbes contributor Richard Kestenbaum of Triangle Capital, to discuss the ways data tracking and algorithms can enhance everything from the shopping experience to product design (if we’ll let it). Listen now:
Learn more about the next generation of retail technology at infor.com/retail.