High tech = more human

Retail store associates are the new brand ambassadors

In this episode of Reinventing Retail, Infor’s Director of Retail Strategy Matt Simonsen discusses the role of the store associate in the Golden Age of Retail, and how smart retailers are using next-gen technology to position and credentialize their staff not just as salespeople—but true brand ambassadors.

Learn more about Infor Retail at infor.com/retail.