If you write it, they will come

Content is the new currency for retailers

In this episode of Reinventing Retail, hosted by Jenny Reese Potter: Investment banker, M&A expert, and contributing writer at Forbes Richard Kestenbaum discusses the evolution of retail from a banker's perspective-and asserts that the new currency for retailers is original content. How so? The written word helps retailers build a brand across every channel, which in turn generates traffic, and of course, revenue. Infor's Chief Merchant Doug Tiffan weighs in as well. Listen now.