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Is digital transformation just the next tech hype?

April 25, 2017

The words “digital transformation” may appear to your colleagues as just the next tech hype. After all, weren’t we all just talking about cloud?

But just like cloud, digital transformation is real and viable — and here to stay.

Luckily, your business has already adopted cloud technologies for mission-critical and broader business operations, and you are leading the race to grab market share and scale as you roll out your digital transformation strategy.

Sure, but what is digital transformation exactly? There are as many definitions as there are pundits and luminaries. Infor President Duncan Angove talks about it this way: Digital transformation is about closing the gap between what your DIGITAL customers expect and what your ANALOG organization can actually deliver. The aim of digital transformation is to go beyond merely automating a process or reducing costs, and to differentiate a company in significant ways from its competitors.

“Software and technology is disrupting every industry we look at,” Angove says. Whether it’s Uber in transportation or Airbnb in hostelry, every industry is being disrupted by the application of technology.

“Infor is at an interesting intersection, because we are a software cloud technology company that understands industries. So companies are coming to us, asking how we can help them navigate this digital disruption and take advantage of it.”

Here are just a few examples:

DSW – developing a strategy for a fresh customer experience

Nordstrom – creating a converged commerce experience for customers

Travis Perkins – delivering a variety of strategic, technical, and financial benefits

Fuller’s – deploying Infor’s cloud software as the basis of a radical business process transformation to drive growth

Echoing these customers, Infor recently hosted groups of executives from the US and Europe to discuss digital transformation. Representing manufacturing, financial services, consumer packaged goods (CPG), retail, and media and entertainment, all said their organizations have digital initiatives under way.

Within digital, three common themes emerged: executive leadership is essential; employee skills have to keep pace; and the data deluge must be harnessed into actionable insights. Here is a summary of one of the events.

So, where should your company start? Get inspired here and here, and here. Then give us a call.

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