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Marketing transformation in a digital world

November 5, 2018 By Coryn Mulrey

Infor marketing is moving forward and evolving as a contemporary digital marketing organization. This transformation includes a new Infor brand, website and advertising, which all launched around Inforum 2018. Our new investments in digital lead generation, global events, product marketing, creative services and more, is helping us reach the SMB space—a critical market for you, our partners, as well as Infor.

Redesigned has been completely redesigned with a fresh, engaging, B2C feel. The updated visuals have been designed to elevate the Infor brand and improve brand-awareness with an emphasis on being customer-focused and providing a user-friendly buyer path to differentiate us in the industry.

In addition to the changes visually, we’ve also optimized the site for the business buyer journey and experience, by presenting content that’s targeted, based on the specific buyer’s needs. You’ll also notice faster page loads and site-wide access, creating a more informative and enjoyable experience. In addition, this new responsive design is mobile optimized, making it easy to navigate and consume content, anytime, anywhere.

TV advertising campaign
As part of our brand enhancements, we’ve also launched new TV ads which are running internationally. You’ll be able to see them on networks like MSNBC, CNN, BBC, Channel News Asia and more. The commercial is also running digitally as a pre-roll on sites like The Washington Post, and more.

Sports sponsorships
Finally, Infor has recently invested in two new global sports sponsorships with champions in both golf and tennis. Brooks Koepka, an American golfer, who is currently ranked #1 worldwide, is now sponsored by Infor, as well as Nike, Rolex and NetJets. He is both a national and international tournament winner and a back-to-back two-time winner of the US Open. We’re also sponsoring professional tennis player, Jack Sock, who was a winner of the men’s doubles at two Grand Slams—Wimbeldon and the US Open 2018.

We hope that these updates will help you continue to grow your business and revenue as we increase brand-awareness for Infor and reach a market that’s critical to your success.

Filed Under
  • Channel Partners
  • Worldwide
  • EMEA
  • North America
  • APAC
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