The context trap
Can planning and assortment improve sales and customer satisfaction?
Nine times out of 10, consumers buy things for a reason. Whether putting together an outfit for a special occasion, or planning a DIY project at home, there’s generally some context within the buyer’s journey. But that context isn’t often reflected in stores or e-commerce, where product locations and assortments don’t always reflect a customer’s intended use. Michelle Bacharach, CEO and cofounder of FindMine joins SCR to discuss how putting products in context can improve consumer experiences while helping align the supply chain.
Listen to the podcast here: