Optimizing experiences. Maximizing customer success.

How we work: Collaborate to innovate

The Hook&Loop team is made up of user experience (UX) designers, information architects (IA), researchers, front end developers, writers, strategists, project managers, and more. We're focused on the experience—the whole experience—which means that UX design is just not enough to drive the real impact we know we can make: optimizing experiences and maximizing customer success.

We can't achieve that alone, so we're committed to working collaboratively, sharing the vision and accountability for success among product and dev managers, business and industry strategists, sales and marketing teams, service and support organizations—and our customers—to drive innovation for Infor today and into the future.


Dual Track Methodology: incremental and perpetual innovation

We work using a dual track methodology: the development track is aligned with the innovation track which maps requirements for the future state of the product into the road map.  This generates fast and frequent incremental product enhancements and longer term product innovation. The dual track workflow ensures the perpetual addition of value for Infor, our customers, and our users.

HookandLoop_Dual_Track Learn more about the Hook&Loop methodology ›
SoHo Xi

Innovation & Standardization.
The foundation of Infor's product experience.

SoHo Xi is the design language and front-end experience for all Infor products. It is the foundational support in Infor's mission to create beautiful business applications, designed by industry and built for progress.

Infor M3 Sales Hub

Quickly create, build and
finalize sales orders.

Building an order is just like shopping online: find items and add to cart. Users can create an order and start adding items in one click. Faceted search allows them to narrow down options to find just what their customers need. A streamlined order finalization process guides users through review, shipping, and payment options.

Infor Ming.le™ Homepages

Important insights and information,
all in one place.

As the hub of the CloudSuite experience, Infor Ming.le™ homepages let users complete their work directly on the homepage, or jump directly into critical processes. Users can create custom pages with content from the widget catalog. Alerts and tasks push work to users and help them see it in context, and real-time business intelligence gives insights into performance.

Infor Rhythm for Web

B2B commerce with B2C experiences.

Deliver exceptional user experiences that engage customers and improve conversion rates. Integrate to ERP, content management, PIM, recommendation and search engine to get up-to-the-minute insights into pricing, availability, and upsell opportunities. Precise and deep analytics about users, products, and order history can be used to enhance the structural layout of the site and the user-facing content.

Infor Rhythm for Stores

Optimize retail customer engagement.

An integrated suite of tools:

  • Point-of-sale: Dashboards show important information at-a-glance
  • Inventory management: Images and maps to quickly locating and managing products on the floor
  • Promotions: Easily managed from creation and approval to deployment and results.
  • In-store systems and user management: Designed to work as a stand-alone app or integrated into office systems
H&L Digital

Digital transformation at an
enterprise level

We create end-to-end solutions to help enterprises outpace digital disruption and unlock growth opportunities. By driving digitization at every touch point and at every level—employee, customer, and operations—we catalyze change and add value across the enterprise. Only by innovating at this scale can we create long-term competitive advantage that builds demand and engenders loyalty.

Operating service for the future

Infor is committed to changing the way users and businesses work. To that end, Infor OS is designed to maximize the potential of your technology and people, it provides a conversational UX that makes systems intelligent, intuitive, and exponentially more valuable. Infor OS is your operating service for the future, designed to serve as the foundation for your own digital transformation in whatever form it may take.

Learn more about Infor OS ›

Continuous, scalable innovation

At Hook&Loop, design, data and technology converge to empower users to be more effective and productive and to help drive businesses forward faster. Hook&Loop, working collaboratively across teams at Infor, is helping to redefine the user experience in the enterprise.

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