'Retailers have long valued the impact a strong sales staff can make on customers' buying decisions," writes Infor PeopleAnswers chief science officer Jason Taylor.
In a guest column for Retail Online Integration magazine, he asks:
"What are the ingredients in a standout retail employee who delivers a great customer experience? First, he/she has been on the job long enough to be knowledgeable about the products. Second, he/she has the mental and emotional assets to sell the products. Let's call the first trait job retention, and the second trait job performance. A retailer needs employees with both traits to maximize store productivity and keep hiring expenses under control.
"To gain a competitive advantage through your workforce, you need a strategy to better align your people and processes, and identify the future employees that will add to your greatest asset — your talent pool.
"Talent science , which uses predictive analytics to combine a candidate's behavioral traits and historical performance metrics supported by big data, can help retailers to define success connected to specific key performance indicators (KPIs)."
Taylor then shares the experiences of two retailers that use talent science: Michaels and Brown Shoe.
Read the full article: "The 2014 Retail Equation: Big Data + Talent Analytics = Retention + Performance"