Dunlop Aircraft Tyres, the world's only specialist aircraft tire manufacturer and retreader, has selected Infor Customer Relationship Management (CRM).
"As an OEM to the aircraft industry, communications with customers and prospects involve a high degree of personalization," comments Stuart Hawker, Dunlop Aircraft Tyres marketing manager. "Through our deployment of Infor CRM we have complete confidence that we'll be leading the way in best practice across our sales and CRM activities, utilizing an accurate and consistent set of data in a timely and user friendly manner to make better decisions and inform future strategy."
With sustained and rapid international growth including the recent launch of its first retreading facility in the Americas, Dunlop needed to replace its legacy systems to establish a robust, scalable sales platform and drive best practices. To maximize revenue opportunities, Dunlop required a system that would enhance visibility, rigor and consistency across its global sales and CRM functions, and allow access to timely and accurate information on prospects and customers.
Dunlop selected Infor CRM following a review of Infor, Microsoft Dynamics and Salesforce.
Integrated fully with Infor SyteLine, Dunlop's existing enterprise resource planning (ERP) application, Infor CRM will support market segmentation and forge greater alignment with the customer service team, providing historical data and production data from which to maximize customer service and boost customer satisfaction.
"One of the big trends in 2015 is to combine instinct to win business, manage customer relationships and boost revenue opportunities," comments Stewart Applbaum, Infor Customer and Marketing Management. "Infor CRM facilitates a complete picture of the customer lifecycle and harnesses insight from which to apply greater focus and enhance communications, allowing this powerful combination to be realized."