'30 marketing pundits predict what will catch fire in marketing this year' in a Direct Marketing News story on hot trends.
'Marketers caught off guard when major transformation hits may be blindsided by the competition,' writes Ginger Conlon in 'Hot Marketing Trends for 2014.'
George Wright, Infor SVP of CRM, predicts:
'This year marketers will marry digital and in-person experiences through mobile technology. An example: Retailers using customer data gathered from previous interactions, online purchases, social media, etc., to create highly targeted mobile campaigns that enhance the in-store experience and combat showrooming. With geo-location tools, stores also can deliver personalized offers and recommendations to customers via the Web, Facebook, and mobile apps while customers are in-store, encouraging them to make on-the-spot purchases.'