Infor CRM has been recognized as a Leader in Nucleus Research's latest Technology Value Matrix for Customer Relationship Management (CRM).
Nucleus Research placed vendors in the Leader category by looking at advances in usability and functionality in three core pillars of CRM: sales, marketing, and customer service.
"Infor moves into the Leaders quadrant of this matrix for the first time this fall based on its continued investment in user interface design and its acquisition of the assets of SalesLogix, adding sales and service functionality to Infor's rich existing marketing capabilities," said Rebecca Wettemann, Nucleus Research vice president of research. "In looking at the evolving application and Infor's continued user interface efforts through its Hook & Loop design firm, Nucleus expects to see Infor become a more formidable competitor on usability in the CRM suite space, especially as it brings the strengths of ION and [Infor] Ming.leTM to bear."
The report also notes that Infor's plans for further investment in industry cloud suites with deep vertical functionality will likely improve its positioning in the future.
"The future of CRM is not generic," said Grant Halloran, global vice president and general manager, Infor Marketing and CRM. "CRM in manufacturing is very different to CRM in healthcare and different again for hospitality. As the world's first industry-focused cloud company, Infor captures these differences and deliver it to our customers without expensive and time-consuming implementations. This Leader placement validates our strategy of delivering exceptional user experience along with industry-specific functionality that unifies supply chain processes with the demand chain."